International Business Etiquette


Do you know the definition of Business Etiquette? Business etiquette is about building relationships with other people. Etiquette is not about rules & regulations but is about providing basic social comfort and creating an environment where others feel comfortable and secure, this is possible through better communication.

Social media communication platforms (i.e. Facebook, Linkedin) are evolving rapidly day by day, as the concept of social media etiquette becomes a crucial part of business. Business etiquette consists of two things. Firstly, thoughtful consideration of the interests and feelings of others and secondly, being able to minimise misunderstandings.  These are influenced by individual behaviour & demeanour. Business etiquette instructs this behaviour.

Business etiquette differs from region to region and from country to country. This creates a complex situation for people as it is hard to balance the focus on both international business etiquette and other business activities at the same time. Therefore, a wise step is to focus on some key pillars of business etiquette.

Here are some key business etiquette tips that mean real success to business:

‘ Thank You ’ Note

If you want to differentiate yourself from others then never forget to write a‘Thank You’ note to your job interviewer or your client. This will leave a good impression and also reflect well on your company.

Know the Names

Give others respect by knowing their names which will increase goodwill and communication. it is also worth management stepping back and acknowledging people individually for their good work as this will enhance their self esteem and increase motivation.

Observe the ‘Elevator Rule’

Be mindful of saying appropriate things at a job interview or client meeting. Don’t start discussing business with a client or interviewer as soon as you step out of the lift. By doing so, you avoid the risk of damaging your reputation.

Focus on the Face,  Not the Screen

Never forget to switch off your phone and try not to use any other device just to prove you are a multitasking individual. In fact, in the world of business this is considered bad manners. Concentrate on the meeting and listen to what people are saying.

Don’t Judge

Everyone is unique in their own way and uses a different approach to deal with situations. Therefore, if you disagree with another person’s approach instead of criticising try to understand it from their point of view. By doing so, you create a friendly environment. Always remember you get respect by giving respect.

Whether in business or between individuals, one concern is brand awareness. Individuals want to be noticed both socially and professionally. People want to be remembered by others.

However, in the digital landscape you have to be very careful when trying to pursue your brand awareness. Think carefully before doing. What we mean by this is that before creating a hashtag, posting on a Facebook wall or texting – think how the other person will feel when they receive your message.

Character, Behaviour, Honesty

Your character reflects your individuality and your behaviour exhibits your personality. Business etiquette encourages revealing your positive qualities. This helps your reputation.

Always be honest and remember that it takes a long time to develop trust and a good reputation and only one small mistake to lose it. Business etiquette provides a framework for stating the boundaries of terms & conditions, contracts and promises.

Sensitivity & Diplomacy

A key pillar of business etiquette is sensitivity, meaning giving careful thought to every business aspect before making a judgement. This gives a strong foundation to your business. Also, thoughtless words and actions lead to a negative outcome. Being aware of business etiquette encourages careful thought.

Elements of business etiquette

Business etiquette instructs on you how to present yourself professionally in different cultures. The keys for making a good impression are dressing appropriately, your body language, presenting your business cards, gift giving, conducting meetings and many other important elements.

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Overcoming Social Phobia

What is Social phobia?

We as humans have always been social animals. We prefer to live in habitat. We usually find people with similarity in lifestyle, food habits, and similar choices. We make friends, we play together, stay together and share joy, and pain together. This eventually give birth to large societies. It can be further divided into religions and caste etc. But we are largely social animals.

But there are a few who prefer to stay alone, avoid mixing in the groups and tend to be less social. They will avoid situations where they are part of a group. Sometimes it is normal to be such selective, however If it is a regular routine of your life than chances are higher that you might developing social phobia.



Some of the symptoms of Social Phobia

  • Prefer to stay alone for longer period
  • Hating the company of people
  • Living in own world of dreams all through the day and night
  • Avoid attending social gatherings such as marriages and other such gatherings.
  • Always look for escaping the groups and meetings.

How to overcome the social phobia

There are of course two ways to tackle this problem. Firstly, one should consult a psychologist and get treated. Second is for people who are at the border of the phobia can do self-counselling.


Following are the key recommendations:

  1. Start trusting people (It has been observed that people with social phobia are usually not trusting). Believe that no one is there to harm you.
  2. Share your inner worries and fear with your friend and keep habit of sharing, slowly gradually make more friends.
  3. Develop self-confidence about your personality and have positive outlook about yourself.
  4. Keep yourself open to embrace new people and do a small self-talk before attending a social event.
  5. Do a small self pep-up talk before stepping out for social meetings.
  6. Accept there are different types of people and all are unique and so you too.

Things to avoid:

  1. Avoid being negative about any episode or person
  2. Stop being sarcastic about social system, fashion trends, people and their habits.
  3. Stop pampering yourself more than required.
  4. Avoid being too harsh or pushy about your opinion and views, remember views can be different
  5. Stop judging people’s intention and behavior.
  6. Do not run away from difficult situation, just do not run away.

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